Barton Goldenberg Speaking Video
"I received great feedback on your presentation... at our Marketing Excellence Lunchtime Seminar series."

...Kenneth Fritz, Global Training Manager, ExxonMobil

 

 

 



Barton Goldenberg knows first-hand that today's digital client requires new strategies - including social media, mobility and data analytics - to provide a lifecycle approach to customer relationships. He founded a pioneering firm, ISM Inc., in 1985, when the concept of Customer Relationship Management (CRM) was taking form. As an entrepreneur, futurist, author, and accomplished speaker, he brings real-world experience with clients, including ExxonMobil, Jaguar Land Rover, Johnson Controls, Kraft Foods, Marriott, Schlumberger, T. Rowe Price, and Zumba Fitness, for "in-the-trenches" case studies.

Whether addressing a national conference, a corporate board, or a sales meeting, Barton's riveting style and content is targeted to each audience with dead-on accuracy. He collaborates with the sponsoring organization to tailor the speech for the audience, occasion and messaging requirements to ensure a relevant and interactive presentation.

Barton Makes News

- Don't miss Barton Goldenberg's January column on the Internet of Things in CRM Magazine.

- Read Happy Holidays and a Look Back ...and Forward a blog by Barton Goldenberg, who shares both a professional and a personal reflection of the year; his new book on Social CRM; and ISM's 30-year anniversary in 2015.

- Following two successful books, CRM Automation and CRM in Real Time, Barton's important new book: The Definitive Guide to Social CRM: Maximizing Customer Relationships with Social Media to Gain Market Insights, Customers, and Profits is already being hailed as one of the most influential books to be published in 2015.

- Don't miss this provocative Interview of Barton, Social CRM Isn't an Option, in Contact Center Solutions.

Special Alert: Barton's important new book: The Definitive Guide to Social CRM will be published March 16, 2015, by Pearson, the #1 global publisher.


Customer-Centric Presentations

Social CRM: Maximizing Customer Relationships with Social Media to Gain Market Insights, Customers, and Profits

Knowing what a customer wants and thinks of "you" is key to successful customer relations. Barton Goldenberg will explain how organizations can meet this expectation - through social insights - to win in a changing workforce and marketplace. Based on client case studies, Barton shows how multiple channels come together through a Social CRM framework in which data from public (e.g., Facebook, Twitter, LinkedIn, etc.) and private social communities can be filtered to understand what participants are "saying" about an organization and its product/services. Organizations can then integrate "social insights" into its sales and marketing efforts. In this provocative presentation, learn how Social CRM gives your organization an inside edge. This presentation is based on Barton's new book: The Definitive Guide to Social CRM: Maximizing Customer Relationships with Social Media to Gain Market Insights, Customers, and Profits to be published in March 2015.

How the "Internet of Everything and Things" Impacts Your Life and Your Business

In six years we are expected to grow from 10 to 50 billion devices connected to the Internet. This includes machine-to-machine (e.g., robots, sensors), machine-to-machine (e.g., wearable, home security) and people-to-people (e.g., social networks). Barton will show how its future growth and impact will be phenomenal and not without its challenges.
Big Data: Just Numbers Without Analytics & Insight
Big Data, Dark Data or no data, Barton demystifies the role of data in our businesses and personal lives. He shows how B2B and B2C companies bring customer data into their organization, mine the data, and then turn the data into meaningful insights that have a powerful impact on sales, marketing and customer service decision-making.
Other keynote topics: Contact Barton at (301) 656-8448


To learn more about ISM Inc., please click here