"I received great feedback on your presentation material... and without a doubt your passionate delivery... at our Marketing Excellence Lunchtime Seminar series."
...Kenneth Fritz, Global Training Manager, ExxonMobil
For 28 years, Barton Goldenberg has been challenging executive audiences on the topic of customer-centric business strategies. He designs and delivers entertaining and informative keynotes, incorporating into each presentation "live" case studies taken from ISM's best-in-class clients.
Whether addressing a national meeting, a board meeting or a user conference, Barton's riveting style, along with in-the-trenches case studies, has made him popular with audiences around the world. Barton's presentations are "targeted to each audience with dead-on accuracy" as he collaborates with the sponsoring organization to tailor the speech for its audience, occasion and messaging requirements to assure there is a relevant, timely and interactive presentation.
Barton frames up his customer-centric business strategy presentations within the people/process/technology paradigm, and references a variety of tools and techniques in support of these strategies ranging from Customer Relationship Management (CRM) to Social CRM to Social Media Communities. Barton's presentations have been praised by audiences' worldwide, including clients such as AAA, Delta Faucet, Deutsche Bank, ExxonMobil, Ferguson, Giorgio Armani, IBM, Jaguar Land Rover, J.D. Irving, Johnson Controls, Kraft Foods, Macmillan, Marriott, McGraw-Hill, Merck, Nike, Pepsico, Pfizer, Roche, Samsung, Sara Lee, Schlumberger, T. Rowe Price, Zumba Fitness and more.
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See Barton in Action
In this lively excerpt from a speech in San Francisco, Barton describes the social media phenomena and how it impacts our daily lives and how we conduct business. To view this video, please click here
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Customer-Centric Presentations
Customer of the Future: How to Prepare for Success
Social media's many iterations will continue to be integrated into daily business practices. Using both B2B and B2C client examples from global, best-in-class companies (e.g., Kraft Foods, Ferguson, ExxonMobil, Marriott, Zumba Fitness, AAA, Macmillan) Barton describes how organizations are creating and sustaining a two-way dialog with customers/prospects, and harvesting "social insight" directly into their sales and marketing efforts. Learn how mobile devices and applications - and new technologies such as gaming - increase sales and marketing productivity and secure increased customer satisfaction, loyalty and advocacy. The Next Wave of Social Media Is Coming Fast. Are You Ready?
When most people think of social media, they immediately think of Facebook, Linkedin and Twitter. But there is more to a corporate social media strategy than just putting up a page on popular networking sites. In this fast-moving interactive presentation, Barton will share the recipe for incorporating social media initiatives such as Social Media Communities and Social CRM into your business model that is closely aligned to your corporate initiatives... and stop wasting time and money.
When most people think of social media, they immediately think of Facebook, Linkedin and Twitter. But there is more to a corporate social media strategy than just putting up a page on popular networking sites. In this fast-moving interactive presentation, Barton will share the recipe for incorporating social media initiatives such as Social Media Communities and Social CRM into your business model that is closely aligned to your corporate initiatives... and stop wasting time and money.
Propel Your Organization to New Heights Using "Big Data" Analysis & Insight
With more and more customer data flowing into every organization, and with the advent of new data analysis tools, now is the time to harness this data to propel your organization to new heights. "Big data" consists of all private and public data available about your customers/prospects. Using case studies, Barton shares how B2B and B2C companies bring data into their organization, mine the data, and then succinctly present resulting insights to sales, marketing and customer service executives for action.
With more and more customer data flowing into every organization, and with the advent of new data analysis tools, now is the time to harness this data to propel your organization to new heights. "Big data" consists of all private and public data available about your customers/prospects. Using case studies, Barton shares how B2B and B2C companies bring data into their organization, mine the data, and then succinctly present resulting insights to sales, marketing and customer service executives for action.
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Contact Barton at (301) 656-8448