"Barton and his team at ISM have already demonstrated success with clients such as AAA, Marriott, ExxonMobil, and Kraft Foods, so when addressing a strategy for today’s digital world, Barton speaks with knowledge and foresight."
...Bob McLaughlin, Former Sr. VP, McGraw-Hill
Barton Goldenberg founded a pioneering firm, ISM Inc., in 1985, when the concept of Customer Relationship Management (CRM) was taking form. As an entrepreneur, futurist, author, and accomplished speaker, he brings real-world experience with clients, including ExxonMobil, Jaguar Land Rover, Johnson Controls, Kraft Foods, Marriott, Schlumberger, T. Rowe Price, and Zumba Fitness, for "in-the-trenches" case studies.
Whether addressing a national conference, a corporate board, or a sales meeting, Barton's riveting style and content is targeted to each audience with dead-on accuracy.
"Excellent — the presentation, the audience interaction and the content. A home run."
...Fred Meyer, Executive VP, Innovative Entertainment
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Thriving in the Digital DelugeIn this dramatic presentation, Barton shows how the deluge of digital engagement is overwhelming most companies and how a complete Digital Strategy involves gathering digital information about your customers, analyzing it and deriving actionable insights from it, and then deploying digital tools to customize and optimize each individual customer’s experience. Using case studies he shows how one-to-one marketing is the goal of an effective Digital Strategy.
Internet of Things: The Next Digital WaveBarton shares how best-in-class organizations are already focusing on catching the next digital wave. For example, the 9 billion ‘Internet of Things’ connected devices/sensors deployed today will explode to 20+ trillion devices by 2020, and provide large amounts of new and valuable customer insight. Given the staggering speed of digital change, Barton explains how getting your Digital Strategy right has become essential for your organization’s long-term survival.
The Customer of the FutureIn this factual and fun look at today and tomorrow’s customer – online, mobile, connected and fickle – Barton shares the facts and the challenges of a consumer easily distracted but demanding personalized, on-time sales and service. He shares how Integrated Customer-Centric Strategies including Social Media, Customer Engagement, eCommerce and Emerging Technologies will lead to increased customer acquisition, retention & growth.
For other keynote topics, contact Tracey Hoston at thoston@ismguide or 301-656-8448.