About Barton Goldenberg

Sailing is a hobby of the renown Customer-Centric Business Strategist, Barton Goldenberg. It also reflects his philosophy: Set the course to provide a successful customer experience and be ready to take advantage of change to meet the challenges of the new digital consumer.

From founding a pioneering firm when the concept of Customer Relationship Management (CRM) was taking form, to being one of the first three inductees into the CRM Hall of Fame, Barton has always occupied a leading role in providing a lifecycle approach to customer relationships. When Barton founded his company, ISM Inc. in 1985, the management of the customer was limited to sales force automation with little user input. His foresight to integrate sales, marketing, customer service, e-business, and business intelligence became the foundation of today's customer-driven products and services industry.

Learn more about Barton

Articles

Their have been hundreds of articles written by Barton Goldenberg and about Barton Goldenberg/ISM throughout his 27 year career. Here is a short-list of recent articles that have appeared in the press, starting with a reprint of the article describing Barton's induction into the CRM Hall Of Fame.

CRM Hall of Fame  Barton Goldenberg has been a proponent of CRM since before the term was coined. He has been a co-chairman of DCI's four annual CRM conferences for 10 years, has authored CRM Automation, and has overseen the production of and has published The Guide to CRM Automation for 18 years. His keynote speeches and conference sessions for DCI, the Conference Board, and others attract standing-room-only crowds. Goldenberg has gained significant industry insight through this work, but also by consulting on more than 400 CRM initiatives. And he shares this insight in his speeches and conference sessions internationally. He is always looking forward for trends that will affect the industry. To that end he recently co-founded DCI's real-time enterprise conference as a cochairman, and has conducted extensive research as to how companies can take CRM to the next level by incorporating a real-time strategy into their initiatives. »

The Real Value of Social CRM, CRM Magazine November 2011  Barton discusses how Social CRM can benefit your company's marketing, sales and custoemr service efforts. »

Overcoming Skepticism to Exploit Social CRM, CRM Magazine July 2011  Barton discusses the challenges in overcoming doubts about the adoption of Social CRM among company executives. »

Three Cheers for Honest Vendors, CRM Magazine May 2011  Barton discusses dishonest practices that overpromise and underdeliver that must be rooted out. »

Marketing+Sales+CRM = Big Impact, CRM Magazine February 2011  Barton discusses how the combination of Marketing, Sales and CRM can have a big impact on your company. »

A Quarter Century in CRM, CRM Magazine October 2010  Barton looks back at the lessons learned over the past 25 years. »

The Next 15 Years of CRM, CRM Magazine July 2010  Barton discusses the trends that will influence the CRM marketplace for the next 15 years. »

Your People Are Half The Battle, CRM Magazine April 2010  Barton discusses the "People" component of the CRM Success Formula to ensure that an organization implementing CRM will achieve its goals. »

Click Here To See All Additional Articles