CRM Executive Briefing: Aligning Organizational Expectations
This non-technical briefing targets the busy executive who needs to get pragmatic advice about today's CRM tools and techniques and how to apply these to their organizations. This briefing walks you through the CRM definition, describes the key people/process/technology CRM components, digs into emerging trends such as mobile CRM, multichannel CRM and Social CRM, offers advice about how to formulate your CRM strategy, details components of the CRM value proposition, reveals the 10 critical success factors for making CRM happen, and highlights leading CRM executive issues (i.e. obtaining high user adoption; getting the people/process/technology mix right; managing your software vendor/integration partners). Barton shares with you lots of real-life examples and there is ample time for participant discussion.
To book Barton for this keynote, please click
To see videos of Barton speaking, please click
