Analyzing the Business Value of Social Networks*

Do social networks have a place in the work environment or are they mainly vehicles for individuals to communicate and share information on a personal level? Should organizations incorporate social networking into their sales and marketing strategies or are they just a waste of precious employee time?

The answers to both of these questions are undoubtedly "yes". Social networking is not going away any time soon. And exactly as mobile devices and applications made their way into enterprise, so will social networking practices as more individuals find it as an extremely efficient medium to communicate and share information.

The big question, however, still is how do companies embrace the best of what social networking has to offer to increase their sales and marketing reach. Just throwing up a corporate Facebook page or creating a corporate hash tag on Twitter does very little. Organizations must fully integrate their social networking efforts with their overall sales and marketing initiatives for them to be successful.

Learn about the right way to incorporate social media into your business strategy as well as the process and procedures your organization requires to make this growing medium a productive and critical component of your growth.


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*Originally presented for Ziff Davis eSeminars