Future Events & Presentations
Barton Goldenberg will speaking at the following Selling Power events:1. Sales Strategies in a Social & Mobile World
Philadelphia, PA - March 5, 2012
Keynote on Social Media + ISM Booth at conference
For more information, please click here
2. Sales 2.0 Conference
Boston, MA - July 23, 2012
Keynote on Social Media + ISM Booth at conference
3. Sales & Marketing 2.0 Conference
San Francisco, CA - October 22 - 23, 2012
Keynote on Social Media + ISM Booth at conference
For each event, Barton will deliver a 30-40 minute keynote to the entire conference audience (exact times and topics to be determined).
More details on each Barton Goldenberg Selling Power speaking event will be posted soon.
Additional Speaking Events
1. Gartner Customer 360 Summit
Orlando, FL - March 14 - 16, 2012
Keynote + Workshop on Social CRM
2. TechLeaders Conference
Dallas, TX - March 19 - 21, 2012
Keynote on Social Media + ISM Booth at conference
For more information, please click here
3. CRM Magazine: CRM Evolution 2012 Conference
New York, NY - August 13 - 15, 2012
CRM Executive Bootcamp, possible keynote + ISM Booth at conference
Previous Keynote Speeches
CRM Evolution 2011 Conference
Time/Date: Monday, August 8, 2011
Location: Hilton New York Hotel, New York, NY
Session Title: CRM Executive Boot Camp
Session Speaker: Barton Goldenberg, President, ISM Inc.
2011 is a huge year for CRM-social or otherwise. The discussion on how to interact with the social customer is now mainstream at businesses. Insight into that customer is of paramount concern to enterprises. What to do once that insight is identified is something that all businesses are struggling with. But the one thing that seems to be increasingly recognized by those same businesses is that they have to do something different, because their customers are different. We're in the era of the social customer.
Please click here for more information.
Barton Goldenberg Webinar Schedule
Come hear how CRM leading-authority Barton Goldenberg cuts through the bull, demystifies the tough issues and provides pragmatic advice based on his 27 years in the trenches advising global, best-in-class organizations on how to design and implement successful CRM/Social Media initiatives. Participants receive an hour-free, post-event consultation. All Webinars start at 1 PM EST (unless otherwise stated).Don't delay: mark these dates in your calendar today!
2/14/12 - Digital Marketing Mastery - Learn how you can leverage the added value of digital marketing and make it a stronger focus in your CRM strategy and selection in this online-only event.
Click here to register2/29/2012 - Achieving Simplicity Capturing & Utilizing Social Media Insight - There is no getting around it; social media has taken the world by storm. While there has been a lot of discussion around the benefits of leveraging Social Media insight, few organizations are successfully capturing and utilizing this insight within their CRM efforts.
Challenges include identifying the optimal tools for listening/capturing social insight, determining how best to filter this insight so that it can be made actionable, knowing how to easily and intuitively port this insight into CRM systems/customer profiles, and analyzing/utilizing this filtered information effectively in the organization's marketing and sales efforts.
This webcast, led by 27-year CRM industry expert Barton Goldenberg, will address these challenges head-on and provide participants with case studies of how best-in-class organizations are successfully resolving these challenges. Attend this online-only event to hear pragmatic advice on how to achieve simplicity capturing and utilizing Social Media insight in your CRM efforts. This is one webcast you won't want to miss!
The Registration Weblink for this Infor/ISM Webcast will be posted shortly.
3/20/12 - Leveraging Social Media Information to Advance Your CRM Efforts - During this webinar, Barton Goldenberg describes how to strategize, design, build, and grow successful social media communities. Using real-time case studies from global, best-in-class organizations, he shares the challenges that all organizations will face when working with social media communities.
Click here to register4/10/12 - The Next Wave of Social Media Is Coming Fast. Are You Ready? - When most people think of social networks, they immediately think of Facebook, Linkedin and Twitter. But there is more to a corporate social networking strategy then just putting up a page on a popular site. Just throwing money and bodies at the problem is not the answer.Learn how to incorporate social media technology into your business model that is closely aligned to your corporate initiatives and stop wasting time and money.
Click here to register5/8/12 - Building A Smarter Enterprise Social Media Strategy - There is no getting around it; social media has taken the world by storm. Yet, despite its success, many organizations have yet to realize these benefits, choosing instead to throw money at less fruitful initiatives without a definitive strategy to measure ROI. To create an effective enterprise social network, certain elements are needed in order to add true business utility and make such usage bullet proof.
Click here to register6/5/12 - Analyzing the Business Value of Social Media and Social CRM - Does social media and social crm have a place in the work environment or are they mainly vehicles for individuals to communicate and share information on a personal level? Should organizations incorporate social media and social crm into their sales and marketing strategies or are they just a waste of precious employee time? Learn the right way to incorporate social media and social crm into your business strategy and to make this growing medium a productive and critical component of your growth.
Click here to register