All Videos
This video provides an overview of Barton Goldenberg's experience as a keynote speaker and executive workshop facilitator.
This video excerpt shows Barton Goldenberg discussing the current state of distribution channels and provides examples of key companies' use of distribution channels to further company objectives. (DISTRIBUTION CHANNELS VIDEO)
This video excerpt shows Barton Goldenberg providing examples of key companies' use of customer profile segmentation. Barton also discusses the important components of a customer profile and the element of next generation profiles. (CUSTOMER PROFILE SEGMENTATION VIDEO)
This video excerpt shows Barton Goldenberg providing examples of key companies building on-line social media communities, adding community information to the customer profile, leading to increased revenue and customer knowledge. (SOCIAL MEDIA COMMUNITIES VIDEO)
This video excerpt shows Barton Goldenberg discussing various CRM success factors such as People, Process and Technology, along with the 3X factor (e.g., for every 1 piece of information inputted into a CRM system, the user should receive 3 valuable pieces of information). (CRM SUCCESS FACTORS)
This video excerpt shows Barton Goldenberg discussing social media metrics, including social media ROI and providing real-life examples of the proper method of establishing social media metrics. (SOCIAL MEDIA METRICS VIDEO)
This video excerpt shows Barton Goldenberg providing some real-life examples of key companies using social media analytics to create a more accurate customer profile and better understanding of their customers.
This video excerpt shows Barton Goldenberg discussing the reasons behind the growth of
Mobile Devices and the implications of Mobile Device Growth.
This video excerpt shows Barton Goldenberg defining Social CRM and discussing key
Social CRM Trends, particularly in relation to the Customer Profile.
This video excerpt shows Barton discussing how innovative companies are utilizing social media tools like social networks, forums, blogs, wikis, widgets, and podcasts to help them reach and collaborate with their Digital Clients.
This video excerpt from Barton's speech shows Barton discussing the three key components of the CRM Formula: People, Process and Technology. The video refers to MRM (CRM for Members of a large organization).
This video excerpt shows Barton discussing the critical user adoption success factors for CRM.
This video excerpt shows Barton discussing the steps an organization needs to take for CRM implementation excellence.
This video excerpt shows Barton discussing multi-channel customer strategy for organizations.
This video excerpt shows Barton discussing tips on negotiating with CRM vendors.
