The Five CRM Training Imperatives
For years, Barton has suggested that for every $1 spent on CRM software, your organization must budget $1.5 for training over the life of the CRM initiative. Barton will describe the five different types of CRM training that drive high user adoption for all successful CRM initiatives, when it is appropriate to use each type of training, and the training methods and platforms that make the most sense for each type of training.
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