Meet Your New Customer: The Digital Client
In this revealing presentation Barton "paints the picture" of the new digital client, whether internal or external, B2B or B2C, male or female. The digital client is convinced that "always-on, always-connected" is a God-given right and that being connected on multiple platforms and having access to countless online communities must become a part of their relationship with your organization. Learn how to reach them, service their demands and tap into their creative power while managing what can be a complex customer relationship.
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