Frequently Asked Questions
Who is Barton Goldenberg?
Barton is a renowned Customer-Centric Business Strategist. He is one of the first three inductees into the Customer Relationship Management (CRM) Hall of Fame. Since 1985, Barton has always occupied a leading role in developing a lifecycle approach to customer relationships. Barton is currently the President of ISM Inc, (ISM, Inc.) a top Customer-Centric Business Strategy consulting firm. As President of ISM, Inc., he has used his foresight to integrate sales, marketing, customer service, e-business, and business intelligence to create the foundation of today's customer-driven products and services industry.
Barton is a regular columnist and member of the editorial board for CRM Magazine; he writes about leading edge methodology and industry trends. He is often quoted in the media, including BusinessWeek, CIO, eWEEK, Information Week, Sales & Marketing Management and Selling Power. Barton furthermore publishes the benchmark Guide to CRM Automation (now in its 18th edition). (The Guide)
Barton's bottom-line, results-oriented style has made him popular with audiences around the world and has helped make him a sought-after writer and speaker. His book, CRM In Real Time is considered the primer for companies implementing customer-focused programs. (CRM In Real Time Book)
Barton provides a Blog on the Customer-Centric Business Strategic (e.g., CRM, Social CRM and Social Media) industry which is updated on a regular basis. To access Barton's Blog, please click on this Blog Weblink.
What are Barton Goldenberg's speech topics?
Barton speaks about the role of Customer-Centric Business Strategies (e.g., CRM, Social CRM, Call Center and Social Media) in today's marketplace and its effect on your company.
Here is a list of Barton's speech topics:
Customer-Centric Business Strategy Keynotes
- Exploiting Social Media to Deepen Your Customer Relationships
- Making Sense of Social CRM & other CRM Trends
- Creating & Sustaining Lifetime Customers
- Transitioning from 'Customer Relationship' to 'Customer Engagement' Strategy
- Leveraging the Internet to Build Meaningful Customer Communities
- Meet Your New Customer: The Digital Client
Related Keynotes/Executive Workshops (workshops typically last 2-4 hours)
- One-Day Social Media Community Planning Workshop
- CRM Executive Briefing: Aligning Organizational Expectations
- The CRM Success Formula: People, Process & Technology
- Mobile CRM: A Business Imperative
- CRM Implementation Excellence: Coming In On Time & Under Budget
- CRM User Adoption: Securing this Critical Success Factor Once and For All
- CRM Metrics: What Works
- The Five CRM Training Imperatives
- Tips on Negotiating/Re-negotiating the Best Deal with Your CRM Vendor
- Sales Pipeline Management: Securing Adoption Within the Sales Ranks
- Marketing Automation Mastery
- Multi-Channel Customer Strategy
Details on all of Barton's speech topics can be found on this Weblink.
Other speech topics concerning Customer-Centric Business Strategies can be negotiated and set up to be suitable to your organization's needs
How can I hear a sample of Barton's speeches?
You can hear a excerpts from Barton's speeches by clicking on this Videos weblink. You can additionally register for one of Barton's monthly Webinars by clicking on this Webinars weblink.
What organizations has Barton spoken at?
Barton's presentations have been praised by audiences worldwide including organizations such as AAA, Department of Defense, Delta Faucet, DHL, ExxonMobil, Giorgio Armani, Hill-Rom, McGraw-Hill, Nike, PepsiCo, Pfizer, QIAGEN, Raymond James, T. Rowe Price, UK Postal Service, United Way, Xerox and more. For a complete list of organizations, please click on this Testimonials weblink. and view the list of Barton Goldenberg's clients. Barton has provided speeches for all of these clients and these clients can all recommend Barton as an inspiring, informative and entertaining speaker.
Where geographically is Barton Goldenberg available to speak?
Barton has spoken to numerous conferences, tradeshows and other events all over the world. To name a few cities and countries that he has spoken as a Customer-Centric Business Strategy speaker are:
USA
Boston, Philadelphia, Baltimore, Washington, DC, Charlotte, Atlanta, Orlando, Miami, Chicago, Omaha, Dallas, Houston, Denver, Los Angeles, San Francisco, Seattle, etc.
Canada
Montreal, Toronto, Ottawa, Calgary, Regina, Vancouver, etc.
Other Countries
United Kingdom, Belgium, Germany, Poland, Czech Republic, Russia, Spain, Portugal, Turkey, Mexico, Dominican Republic, Brazil, Peru, China
What is the cost to hire Barton is a speaker?
Barton's prices for keynote speeches are negotiable. Please contact Barton at: BGoldenberg@ismguide.com to discuss price and to schedule the event for Barton to speak at.