Mobile CRM: A Business Imperative
IDC predicts the number of worldwide mobile workers will reach 1 billion by the end of 2011, including nearly 75% of the US workforce. In 2009, the mobile subscriber base for the first time witnessed an annual growth greater than that of the Internet. Behind this trend is the Digital Client, who is increasingly obsessed with smart phones and other mobile devices. Forecasts call for an explosion in application downloads worldwide - from 2.4 billion in 2009 to an astounding 36 billion by 2014. Barton describes the powerful value-proposition driving this change and why using CRM from these devices will be critical to your organization's competitiveness in the future.
To book Barton for this keynote, please click
To see videos of Barton speaking, please click
