Social CRM Keynotes/Executive Workshops

"Thank you for a great session on the benefits of Social CRM for our company. We thought that your presentation and insight into the value of Social CRM was very valuable for us."
...Michael LaMotta, Senior Brand Manager, Novo Nordisk Pharmaceuticals

Social CRM is a business strategy supported by applications that harnesses the power of online customer communities, broader social networks, and traditional CRM tools and techniques. By integrating customer insight and discussion directly into your CRM efforts, your organization is in an excellent position to engage customers and prospects, deepen existing relationships, achieve customer advocacy and secure long-term competitive advantage. Despite what many are saying, Social CRM is deeply rooted in core CRM concepts and practices. This includes, for example, enhancing customer profiles to include insight gathered from listening to your customers as they talk to one another and about you using social media channels.

Barton has a deep knowledge of Social CRM given his 27 years in the industry, his regular interaction with leading Social CRM vendors (e.g., RightNow Technologies, Salesforce.com, Oracle, Pivotal) and his hands-on work with best-in-class organizations including AAA, ExxonMobil, Giorgio Armani, McGraw-Hill, Nike, Novo Nordisk, PepsiCo, Pfizer, United Way, Xerox. He has also written extensively on this topic.

Barton's global perspective and direct, energetic style in his Social CRM speeches have been praised worldwide as he tailors each presentation to your audience, occasion and messaging requirements. As a speaker, Barton does his homework. He takes the time to understand your organization's vision, management goals, sales/marketing/customer service processes and other relevant insights. He then challenges your audience by asking these types of questions: How can an organization take action based on the conversations and relationships that it fosters or engages in via Social CRM? How do you structure your organization in a way that is both efficient and scalable to take advantage of Social CRM? How can you use Social CRM to empower your customers and grow your customer base?

Here are some of Barton's Social CRM speech topics:

  - Leveraging Social Media Information to Advance Your CRM Efforts
  - Making Sense of Social CRM & Other CRM Trends
  - Exploiting Social Media to Deepen Your Customer Relationships
  - Transitioning from 'Customer Relationship' to 'Customer Engagement' Strategy
  - Creating and Sustaining Lifetime Customers

To view these speech topics in greater detail, please click here.

To see Barton speak on such pertinent topics, please click on this Videos Weblink.