Unique Social Media Qualifications
Barton Goldenberg is an experienced, established and dynamic business speaker who has captivated audiences with riveting keynotes for more than 27 years. In 2012, he is already booked for multiple private engagements and will speak at renown conferences including Gartner's Customer 360 Summit, Selling Power's Sales Strategies in a Social & Mobile World, CRM Evolution and several others.
Here are Barton's unique Social Media qualifications:
Unique Perspective
Barton approaches Social Media from a foundation of 27 years of successful CRM implementations. He sees Social Media as an extension and expansion of customer relationship management -- turning the one-way conversation into a two-way dialogue, and enhancing fact and activity-based customer profiles with customer interests and opinions.
He Understands that Social Media is a Tactic, not a Strategy
Like CRM, a successful Social Media initiative is 20% technology, 30% process, and 50% people. Barton's keynotes provide participants with a framework that addresses all three of these critical issues including a review of key Social Media business processes as well as Social Media technology options.
Successful, Hand-On Social Media Experience with Global, Best-In-Class companies in the B2B and B2C Sectors
Barton has created the strategy, designed and/or implemented eight Social Media communities for global, best-in-class organizations that include AAA, Kraft Foods and ExxonMobil. His keynotes share with participants the recipe for how each organization is achieving big success with their Social Media community.
ROI Focus for Each Social Media Community
While many speakers talk about the importance of delivering a positive ROI, for 27 years Barton has been delivering CRM implementations based on a solid business case with a positive ROI, and he takes the same approach to Social Media initiatives. His keynotes inform participants how to secure positive ROI from their Social Media initiative.
Comprehensive Social Media Policy Framework
Without a meaningful Social Media Policy, Social Media initiatives are doomed to failure. Barton's keynotes present participants with the framework for creating a comprehensive Social Media Policy so their initiative gets off on the right footing.
Seamless Integration of Social Media with Ongoing CRM Efforts
One of the biggest challenges facing Social Media initiatives is how to integrate valuable social insights into an organization's CRM efforts. Barton's keynotes inform participants how to achieve this integration so that organizations have deeper insight into customer feelings and can have a higher marketing impact.
Tight Integration Between Social Media and Internet Search Engine Optimization
Given that Social Media content is now picked up by Internet search engines, Barton's keynotes inform audiences how to integrate Social Media into their search engine optimization efforts to boost sales.