The Secrets To Creating A Successful Social Networking Initiative That Actually

Makes Money*

The way people interact is rapidly changing. The way businesses get their message out to market is rapidly changing. And, the way customers want to interact with suppliers is changing. All this thanks to the explosion in social media platforms.

Shifts in technology trends are arising from the consumer marketplace. It's impossible to ignore the rise of social media and the impact it's having on the enterprise, the implications for business are profound. And while this shift certainly means new challenges or issues to think through- like risk, it also ushers in overwhelming opportunities. Just throwing out a Facebook or Linkedin page does little.

Organizations need to embrace social media as a direct extension of their organization and put resources behind that drive value and can ultimately be monetized. There are also security, compliance and corporate governance polices that need to be established and communicated upfront.

Learn the secrets to create a successful Social Media initiative, including the importance of social media policy, security, compliance and corporate governance that need to be established and communicated upfront.


To hear an audio of Barton conducting this speech, please click here.

To book Barton for this keynote, please click here.

To see videos of Barton speaking, please click here.

To see additional Social Media speech topics, please click here.

*Originally presented for Ziff Davis eSeminars