CRM Keynotes/Executive Workshops

"I wanted to thank Barton Goldenberg again for giving us such a strong executive briefing on CRM. We learned a lot about CRM, what lies ahead of us, and ways to successfully implement CRM at local United Ways and the United Way system. It was reassuring to have someone with such extensive experience and expertise. "
...Frances Lankin, President and CEO, United Way of Greater Toronto

From founding a pioneering firm when the concept of Customer Relationship Management (CRM) was taking form, to being one of the first three inductees into the CRM Hall of Fame, Barton has always occupied a leading role in providing a lifecycle approach to customer relationships. He has written three books on the topic and has created and implemented forward-thinking methodologies in the CRM space since 1985. To learn more, click here.

Barton's CRM presentations have been praised by audiences worldwide as each topic is tailored for your audience, occasion and messaging requirements. Organizations such as AAA, the Department of Defense, ExxonMobil, Giorgio Armani, McGraw-Hill, Nike, PepsiCo, Pfizer, T. Rowe Price, United Way, Xerox and more have enjoyed his global perspective and direct, energetic style.

As a speaker, Barton does his homework. He takes the time to understand your organization's vision, management goals, sales/marketing/customer service processes and other relevant insights. He then carefully integrates this information, along with lessons learned from his 27 years of experience working with best-in-class global organizations, into rousing keynotes/executive workshops.

Here are some of Barton's CRM speech topics:
  - CRM Executive Briefing: Aligning Organizational Expectations
  - The CRM Success Formula: People, Process & Technology
  - Mobile CRM: A Business Imperative
  - Sales Pipeline Management: Securing Adoption Within the Sales Ranks
  - Marketing Automation Mastery
  - Multi-Channel Customer Strategy
  - CRM Implementation Excellence: Coming In On Time & Under Budget
  - CRM User Adoption: Securing this Critical Success Factor Once and For All
  - CRM Metrics: What Works
  - The Five CRM Training Imperatives
  - Tips on Negotiating/Re-negotiating the Best Deal with Your CRM Vendor

To view these speech topics in greater detail, please click here.

To see Barton speak on such pertinent topics, please click on this Videos Weblink.